Working together
No account managers, no handoffs between a backend team and a frontend team. The person you scope the system with is the person who writes it and answers the pager.
- 1
Scope
One call, then two days
Thirty minutes on the data sources, the channels and where money is made or lost today. Then I read your reports and write it up.
You getA written plan: the data model, the risks, the order to build in, and the number each step should move.
- 2
Build
Weeks, not quarters
One engineer writes the backend, the frontend and the deployment, and ships to a real environment every day. Migrations run against live data, never a rewrite from scratch.
You getThe first measurable change in production inside the first two weeks, with a before and after.
- 3
Operate
Monthly retainer
Watchdogs on every source and channel, a runbook, and the same person answering when something looks wrong.
You getA monthly report of what each change earned, and a system that is still correct a year later.
Three ways to engage
Every engagement starts with the same call. What follows depends on where your system is today.
Build a system
A product catalog, a pricing engine, an integration with an external system or a data enrichment pipeline that does not exist yet. Fixed scope, daily deliveries.
Fits: Companies growing faster than their team can keep up with the manual work.
Run what exists
A retainer for a system already in production: monitoring, fixes, changes in external APIs, and the next improvement each month.
Fits: Companies that want one accountable engineer, not a ticket queue.
Rescue a half-built one
A system someone else started, with a deadline attached. Audit first, then stabilise, then finish the parts that earn money.
Fits: Teams whose previous build stalled or whose developer left.
The discovery call is the first deliverable.
It is not a sales pitch. In thirty minutes we go through your data sources, your channels and where you suspect money is being lost, and you leave with a short list of where to look first. The numbers come after, once I have read your reports.
Some clients take that plan to a cheaper team. Some of them come back a few months later with a system that half works and a deadline. Both are fine. The second case is where the most interesting rescues come from.