Top 10 Data Monitoring Tools to Help You Stay Ahead of Your Competitors

June 5, 2019, 11:27 a.m.   ps  

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Imagine if you could predict changes in your market before they happen and get powerful insights of your competitors. Wondering how you can do it? How you can drive greater success? How you can ensure that your data is accurate and fit for purpose? Well, there’s a solution that is gaining more and more popularity due to its business value. It’s called Data Monitoring.

Your organization’s data is a valuable asset and if used optimally, can be a great added value to your business. To understand data monitoring, let’s dive deep into it and start with the introduction and how it works.

What is Data Monitoring and how it Works?

Data monitoring is a business practice or process of proactively reviewing your data with an aim to evaluate its quality. In this process the critical business data is checked against quality control on a regular basis using ‘data monitoring tools’. The agenda behind this procedure is to make sure that the data is always usable and helpful to the organization.

Data monitoring tools or software proactively analyze your data to ensure that it is of high quality. These data management tools or systems allow you to monitor network, websites or documents at anytime, anywhere. Some of these tools provide you with the functionality of getting auto alerts, audit reports, and issue resolution so that you can save time.

To help you monitor data across multiple websites and keep you ahead of your competitors, here’s the list of 10 data monitoring tools that can come in handy.

  1. Datanamo – an effective tool that can be used for automated data monitoring and website change detection. You can easily create and schedule web trackers, collect and monitor data automatically, check data across multiple websites, and get instant notifications if any data changes. Best of all, you can track your competitors. This way you can discover trends as they happen and empower your business to make better decisions.

  2. Solarwinds Network Performance Monitor – advanced tool that is monitoring a network layer. It is easy to set up and automatically discovers network devices and deploys within an hour. In simple words, it oversees an entire network. Also, the product is customizable which means you can make the changes as per your requirements and manage everything in accordance with your convenience.

  3. Pi Datametrics – allows you to measure the impact of your brand and business performance against competitors after any marketing campaign. It means that you can identify any faults in the performance, analyze emerging trends, and perform competitive analysis. It enables you to gain better insights into your data performance and design campaigns to match consumer needs.

  4. SimilarWeb – a market intelligence solution gives you an overview of website traffic, search traffic, referrals, display advertising, social media, and keywords so that you can make strategies accordingly. It helps you see all your competitors’ traffic, track your market share and optimize your digital effectiveness. This way you can make the best use of your data and enhance performance.

  5. PRTG Network Monitor – is known for its advanced infrastructure management capabilities and allows you to track all devices, systems, traffic, and applications. What makes it different is that the entire data can be displayed in a hierarchical view. Also, you can monitor devices in the data center with a monitor app using a QR code.

  6. Google Alerts – simple and easy-to-use tool is known for sending data reports right to your inbox. Also, you can monitor keywords to keep your business activities on track and always stay ahead of your competitors. Furthermore, the tool allows you to get competitor’s Backlinks, monitor social sites, and more.

  7. Marketing Grader – a tool allows you to have a sneak peek into your competitor’s performance by providing you an overall score based on social media activity. It also takes into account the blogging success, SEO, and lead generation to provide you with a performance score. Using this tool, you can monitor the social activity of your competitors, know their SEO success and lead generation.

  8. ManageEngine OpManager – this network monitoring and Application Performance Management (APM) software allows you to monitor and analyze data as well as your network traffic. When installed on-premise, it can manage your servers, networks, and network configuration. Also, it comes with pre-configured network monitor device templates containing some monitoring parameters.

  9. SpyFu – . this competitive analysis tool helps you spy on your competitors by searching for the domain and check what they’ve been doing for the last couple of years in terms of Ad spend, SEO and SEM.

  10. Alexa – yes, it also has features that give you an insight into your competitors and this way it works as an effective competitor analysis tool. The tool can track different sites for you and provide you with real-time information about their performance. Furthermore, you can discover websites that would be great for guest blogging and get connected with best opportunities before others have the chance to.

What happens when you realize that something new happened in the market? You wonder how you came to know about it so late. Right? Well! You can stay updated by using some effective data collection, monitoring, and competitive analysis tools. With all that said, let’s discuss some of the amazing benefits you can enjoy with data monitoring tools…

Data Monitoring Benefits

  • A proactive approach to troubleshoot issues
  • Broader overview of your market
  • Saved time and money (by automating manual processes)
  • Round-the-clock control over your data
  • Deeper insights into your competitors practices
  • More business by being flexible (and you are flexible by being up to date with your niche, competitors and market)

Data Monitoring Tips for an Effective Strategy

Data monitoring is starting to be an essential practice in today’s world. It is a great way to get to know what your competitors are doing, if their service is up, down, slow or fast, how their customers behave and what they expect . However, just investing in a good data monitoring tool is not enough; these tools are as good as you make them. To reap significant benefits, you need to make an effective strategy.

What exactly are the components of an effective data monitoring?

  • Before implementing any tool, test them as per your requirement.
  • To get the full picture, monitor the whole system and overall applications metrics.
  • To stay updated, configure alerts and get notified every time your data changes
  • As not all systems are as critical as others, always set priorities based on their importance.


An effective data monitoring tool saves time and money because the data preparation phase is almost entirely automated. It is a promising solution to govern your data faster with less resources.

In simple words, you get complete visibility into your market to ensure optimal performance of your business-critical applications. An ideal data monitoring tool will not only provide you with real-time information but also provide comprehensive insight into the root cause of the issues.